Diana Ionescu
The Ocean Fish store network is constantly expanding using the SmartCash RMS solution
27 March 2018

A brand known and appreciated by Romanian consumers of fish and fish products, Ocean Fish currently owns seven stores and plans to continue its expansion in several cities in the country, such as Iasi or Cluj-Napoca. In January this year, the manufacturer’s network expanded to the Republic of Moldova, where there are three other Ocean Fish stores.

The company offers consumers over 200 specialties, produced in the factory in Afumati commune, Ilfov county.

Ocean Fish store network uses the SmartCash RMS retail management software platform, and the plant located in the store in Afumati commune is connected to the closed store network, the goods transfer being made exclusively from within the network, with the help of the integrated solution for sale through SmartCash POS.

Sales processes, product management, customer loyalty and network loyalty are operated through the SmartCash platform, integrated with the ERP program used to automate the supply process.

SmartCash Enterprise the main OEM license was the solution complex enough to offer all the functionalities necessary for modern trade, but also easy to implement in future Ocean Fish units. Thus, at the moment when the company decides to expand the network, the same software can be easily implemented in new stores, ensuring centralized management and unified control over stocks.

Why did you choose Ocean Fish SmartCash Enterprise, the SmartCash RMS solution for store chains?

  • SmartCash Enterprise main OEM license supports long-term network development;
  • SmartCash Everywhere ensures real-time interaction between the store and the central warehouse.

Initially, Ocean Fish opened a single store, implementing the SmartCash RMS solution. Subsequently, it expanded its business, creating a network of stores, and our software solutions naturally supported the company’s development, the functionalities specially designed for this purpose and the technical support provided by the Magister Software team ensuring the merchant an easy integration.

So, if you are ready to move to the next level of retail, choose to develop with SmartCash RMS!


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