Diana Ionescu
Automating processes in DIY and construction stores with SmartCash HQ
12 November 2025

Ideal Brico chooses efficiency and innovation in DIY retail with SmartCash RMS

At the end of February, the city of Pitesti became host to a new attraction for DIY and construction enthusiasts: the Ideal Brico store. The business focused on the distribution of professional tools and building, plumbing and DIY materials offers a variety of products and exclusive brands, designed to meet the needs of any construction or home improvement project.

The building materials sector is increasingly reaping the benefits of digitization in the building materials business, particularly in terms of inventory management, streamlining the flow of goods and improving the supply chain, whether for manufacturers, distributors, importers or traders.

The integrated management of the Ideal Brico business in Pitesti is based on the SmartCash RMS software solution, in the SmartCash HQ version, chosen for stock accuracy, but also for the automation of processes and circuits in the store, so that the company’s management can have more control regardless of the number of warehouses or stores.

Automating various processes such as order taking, invoicing, etc. and always having access to a consistent set of business reports with SmartCash RMS in HQ version helps increase productivity. With our solution, Ideal Brico can manage impressive volumes of data through a unified interface that provides all the real-time reports needed to make informed decisions. This includes a natural product list integration with essential details on suppliers, purchase costs and promotions, thanks to an advanced system that accelerates the display of information.

Ideal Brico benefits from distributed management, but with centralized control over pricing, sales policies, product portfolio and assortment, as well as operational stock management in the stores. This approach is supported by the use of Idata K1s mobile terminals for automated inventory, a crucial aspect for operational efficiency.

For efficient stock management, the store has implemented a mobile solution. This uses wireless terminals with the Android operating system and the SmartCash Mobility app. The devices are crucial for both inventory and order processing. This includes orders prepared in advance for customers purchasing large quantities.

A full suite of benefits that bring efficiency, scalability and adaptability.

SmartCash HQ is the application in the SmartCash RMS suite that provides unified control of store networks with an unlimited number of units but also comes with a full suite of benefits that bring efficiency, scalability and adaptability. Here is a selection of 10 benefits that reflect these priorities:

  1. Store Chain Management – Enables centralized view and efficient management of multiple locations. Essential for expansion and standardization of retail operations;
  2. Complex sales with cashier or self-checkout – Provides flexibility and efficiency in the sales process. Meets diverse consumer requirements and reduces waiting time;
  3. Diversified payment methods – Adaptability to different payment methods improves the customer experience and speeds up the checkout process;
  4. Complex masterdata management for chain stores – Ensures data integrity and consistency across the entire store network. Vital for informed and rapid business decisions;
  5. Automated planned supply management – Optimizing the supply chain through automation reduces costs and reaction time to market demand;
  6. Automated goods receiving with EDI integration – Streamlines the goods receiving process, reducing human error, improving workflow;
  7. Inventory inventory by location and category with process automation – Enables accurate and efficient inventory management. It is essential for maintaining optimal inventory levels;
  8. Global operational and accounting reporting – Provides an overview of financial and operational performance, crucial for business strategy;
  9. Automated Process Management and AI – Using artificial intelligence to optimize processes adds value through efficiency and innovation;
  10. eCommerce integration via REST API – Ensure a seamless link between physical and online retail operations. It is a necessity in the omnichannel landscape of 2024;

The benefits of the SmartCash RMS solution are extended by the installation, training and technical support services offered by the Magister team. Specialized consulting from the analytics department is also added. This integrated strategy ensures that Ideal Brico will meet its customers’ requirements. It also ensures access to the hardware technology needed in a dynamic retail sector.

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